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The privacy policy applies to all members of the Acumen Online panel. The Acumen Online panel is co-ordinated by Behaviour and Attitudes Ltd. Acumen Online manage and control all aspects of the panel and of your personal data.

By applying to become a member of the Acumen Online Panel, you consent to Acumen Online processing the information you submit as set out in this privacy policy.

  • Our commitment
  • How we use the information we collect
  • Opting out
  • Changes to the privacy policy
  • Use of Cookies
  • Contact
  • Jurisdiction

1. Our Commitment

When you join the Acumen Online Panel, your privacy is of paramount importance to us.

  1. Under the strict AIMRO and ESOMAR market research guidelines to which we subscribe, we are not permitted to sell you anything at any time.
  2. Neither will we ever sell your details to any organisation which might want to sell you anything.
  3. Acumen Online firmly promises to hold your details in strict confidence.
  4. Sometimes we may contact you to validate responses.
  5. Individual responses to surveys will be kept confidential and will always be grouped with other responses. Your feedback will always be kept confidential to Acumen Online. This feedback or indeed any of your personal details will never be disclosed to our clients.

2. How We Use the Information We Collect

We collect the following information at registration: your name, email address, postal address, phone number and other contact details. We use this information to let you know about new surveys and research opportunities, to inform you about new initiatives, prizes and benefits we are offering Acumen Online Panel members.

We use postal addresses to mail gifts and prizes to panel members, or sometimes we mail products to test and, dare we say it, occasionally we send paper questionnaires for our panel members to fill in.

We use phone numbers to call panel members in response to their request for a call to answer a question or concern. We will not contact you to take part in telephone surveys without asking your permission. Occasionally, we validate responses via telephone.

Acumen Online values your personal data, as well as your survey responses, and will take all appropriate measures to ensure their safety and security. To ensure that your information remains private, Acumen Online uses a firewall security system. This means that only authenticated users can input information into the database and only Acumen Online researchers and data managers can read it. However, no transmission via the Internet is 100% secure, and you assume this risk by using the website.

We often send short surveys asking panel members for demographic information (such as products held or services used) and other inform ation. We use this information to select surveys that are more appropriate for you.

We also work with our partner websites to help us understand how our Acumen Online panel members browse and use the internet in Ireland. This involves us collecting information on the web usage of our panel members’ on our partner sites – this is anonymous information and would typically consist of site visited, time spent on site, content viewed, etc.

We use 3rd party cookies (explained in detail later) to help us collect this information such as site visited, page viewed, etc.

We use this information to help us further refine our survey selection process for you. We also aggregate this information on a Survey basis and provide this aggregated information to our clients where they request it. We do not provide your personal browsing information to any clients or other third parties outside of Acumen Online.

We always combine responses for reports and neither individual responses nor personal data are released or published. Your personal identifying information is not provided to our clients or other third parties outside Acumen Online without your prior consent thereto. Under certain exceptional circumstances Acumen Online may have a legal obligation to disclose information.

In the event Acumen Online or its affiliates experience a merger, acquisition, sale or other transaction pursuant to which this website is acquired by a third party or an affiliate of Acumen Online, Acumen Online may disclose your personal information to the third party or affiliate both before and after the transaction, for the sole purpose of facilitating and effecting that transaction. In the event a transaction is consummated, you will be notified of the transaction via e-mail and/or through a notice on our website, and Acumen Online’s custody of your personal information will be transferred subject to all the terms and restrictions in the privacy policy. In the event the transaction is not consummated, Acumen Online will require the third party or affiliate not to use or disclose your personal information in any manner whatsoever and to completely erase same.

All information you provide to Acumen Online may be passed to Acumen Online affiliates, or to third parties that will process some of your data on behalf of Acumen Online. These affiliates or processors may be based in countries outside the EU jurisdiction. Data protection legislation in these countries may differ from the legislation of EU-member countries. All Acumen Online affiliates and data processors are contractually required to comply with the terms of this privacy policy and your personal data will only be used for the purpose(s) for which it was submitted as set out in the privacy policy. Please note that by sending your personal information to us you are explicitly consenting to the cross-border transfer of your information.

3. Opting Out

You don’t have to complete any survey – the choice is yours. We respect your decision to decline from participating.

You can withdraw your membership from the Acumen Online panel at any time by contacting Acumen Online by mail, with your name, email address and postal address with a request to be removed. Panellists may also opt out of Panel membership by clicking on the unsubscribe link found on the Home page.

Upon receipt of your request to withdraw from the system, Acumen Online undertakes to block your details and web usage information from our systems, and remove you from inclusion in any future surveys.

This will happen as soon as possible and not more than 40 days following receipt of your request. You will be notified once these changes have taken effect.

4. Changes to the Privacy Policy

Sometimes we conduct studies with partner companies on the partner’s website, which may operate under a different privacy policy. Like all our other studies, participation in these studies is completely voluntary. We recommend that you seek information on the partner’s Privacy Policy before proceeding. We notify select Panel members via email about these research opportunities and provide a complete description of what is involved and any member benefits which might result.

5. Use of Cookies

This section sets out how we collect and analyse information about Acumen Online Panel Members’ online history, and all of the actions we take to protect the privacy and the security of that website usage data we collect.

Acumen Online uses cookies to gather website statistics. Cookies are small pieces of information that a web site stores on your computer's hard disk for record-keeping purposes. The use of cookies is an industry standard, and many major web sites use them to provide useful features for their customers, such as personalizing content, etc.

Using these cookies, Acumen Online collects anonymous visitor information like IP addresses, browser types (such as Internet Explorer or Firefox), and referring pages, pages visited and time spent.

Acumen Online is committed to safeguarding the privacy of members of the Acumen Online panel and to maintaining member’s trust and confidence regarding their online history.

All the statistical information regarding online history that is collected by Acumen cookies during the time spent by our panelists on our site is considered confidential. To protect this information from loss, misuse and unauthorized access, disclosure, alteration and destruction, Acumen Online has implemented industry standard security measures including firewalls and security analyzers using SSL encryption to protect the transmission of data. Access to the protected data is limited to a select few authorized Users.

Performance cookies are used to collect statistical information about visitors of the website and the pages they view. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and used anonymously. We use these cookies to understand how users engage with our content, which helps us to improve our website. Some examples of services that use these type of cookies include Google Analytics. Google Analytics is a web analytics service provided by Google to help us see how our website is used. In doing so information about your use of our website, including your IP address, may be transmitted to Google and stored on servers in the United States. The data collected by Google Analytics is used to analyse how frequently the same people revisit the Acumen website, how the website is found (from advertising or referring websites), and which pages are most frequently viewed. This information is combined with data from thousands of other users to create an overall picture of website use, and is never identified individually or personally and is not linked to any other information we store about you. For more information on how to manage cookies, including opt-out of performance cookies please visit: http://www.aboutcookies.org/Default.aspx?page=1

Some cookies that have been set on our websites are not related to Acumen or our partners. If you were to visit a page with content embedded from, for example, YouTube or Facebook, these service providers may set their own cookies on your web browser. We do not control the use of these cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party who originally set them. You should check the third party websites for more information about these cookies.

6. Contact

If you have any questions or concerns relating to privacy, you can contact Acumen Online by emailing info@acumenpanel.ie or writing to

Acumen Online, Milltown House, Mount St. Annes, Milltown, Dublin 6.

7. Jurisdiction

This Privacy Policy constitutes the entire agreement between you and Acumen Online regarding privacy and data protection.

This Privacy Policy shall be governed by and construed in accordance with Irish Law. All disputes with regard to or arising in connection with the privacy policy shall solely be submitted to a competent judge in Ireland.