Acumen Panel is the Behaviour & Attitudes online consumer panel. Behaviour & Attitudes are an independent market research company with a registered address of Milltown House, Milltown Dublin 6 (referred to as "Acumen Panel", “we”, “our” or “us”).
The primary purpose of why we collect information is in order to conduct market research; gathering Acumen Panel members' views, experience and opinions and thereby providing insights on a wide variety of different topics.
When you join Acumen Panel we enter into a contract with you. We never use your information to try to sell you anything or sell your details to any organisation which might want to sell you anything or sell your information for marketing purposes.
We are committed to protecting your privacy. At all times we aim to respect any personal information you share with us, and keep it safe and secure.
This privacy notice sets out how we process data, information on your rights and options regarding the ways in which your personal information is used and collected. We hope that we have made it is a simple to read as possible but should you have any queries please do email us at Conor@acumenpanel.ie DPO queries to firstname.lastname@example.org or write to us for the attention of the Data Protection Officer, Behaviour & Attitudes, Milltown House, Mount Saint Annes, Milltown, Dublin 6.
What type of information do we collect?
Acumen Panel collects data when you register to be become a member of the Panel, when you participate in surveys or other research opportunities (such as discussion forums or product tests) and also when you visit the Acumen websites. This data is collected in both an active and passive way
Choosing to join Acumen Panel is entirely voluntary and up to you. When you register as an Acumen Panel member you actively provide information as part of your membership including your name, username email address, password, gender, age, county etc.This information (or as updated by you at a later stage) is required to create your Acumen Panel account, issue rewards and is also used to send survey invitations relevant to you.
Active Data Collection
Active data collection is where for example during a survey or profile update you provide an answer, click on a statement or write a response to question or form or in corresponding with us. It includes information you provide such as when you register, enter competitions, or participate in discussion forums.
Passive Data Collection
Passive data collection occurs automatically when you interact with a survey, the Acumen Panel website or Acumen Panel registration. This can include the time of the interaction, the IP address, internet browser and information about the device being used. This information is used to properly display surveys or information, as part of survey administration or in the payment of incentive points or rewards.
When you visit our website, we may automatically collect the following types of information:
Technical information, including the internet protocol (IP) address used to connect your device to the internet, browser type and version, time zone setting, browser plug-in types and versions and operating systems and platforms.
Information about your visit to the website, including the uniform resource locator (URL) clickstream to, through and from the website (including date and time), services you viewed or searched for, page response times, download errors, length of visits to certain pages, referral sources, page interaction information (such as scrolling and clicks) and methods used to browse away from the page.
Acumen Panel Surveys
Participation in any Acumen Panel survey is always voluntary, so you can choose not to take part in a survey or to opt out at any time by closing your browser and not returning to the survey. Only fully completed survey responses will be included. Personal identifiable data will not be linked to any results or shared with our clients. Acumen Panel survey results are only presented in anonymous form.
Survey and participation infomation is also used for internal analysis and the overall administration of the Panel, membership and rewards.
Transferring personal data outside the EEA
As we are an independent market research compnany based in Dublin we would normally only transfer your personal information within the European Economic Area (“EEA”), where countries have the same level of data protection law as under the GDPR.
Please note that some countries outside of the EEA have a lower standard of protection for personal information, including lower security requirements and fewer rights for individuals.
In the event that we were to use agencies and or suppliers to process personal information on our behalf, it is possible that personal information you could be transferred to and stored in a location outside the EEA, for example the United States. In which case we would ensure on safeguards when transferring data to companies based in the US that those companies are Privacy Shield certified or to a standard as required by law. The US Privacy Shield is a program agreed between the EU and US which aims to protect the personal data of anyone in the EU when it is transferred to the US by placing data protection obligations on US companies that receive personal data from the EU.
This section sets out how we collect and analyse information about Acumen Panel Members’ online history, and all of the actions we take to protect the privacy and the security of that website usage data we collect.
All the statistical information regarding online history that is collected by Acumen cookies during the time spent by our panelists on our site is considered confidential. To protect this information from loss, misuse and unauthorized access, disclosure, alteration and destruction, Acumen Online has implemented industry standard security measures including firewalls and security analyzers using SSL encryption to protect the transmission of data. Access to the protected data is limited to a select few authorized Users.
Performance cookies are used to collect statistical information about visitors of the website and the pages they view. These cookies don’t collect information that identifies a visitor to the Acumen Panel website. All information these cookies collect is aggregated and used anonymously. We may use these cookies to understand how users engage with our content, which helps us to improve our website such as Google Analytics. Google Analytics is a web analytics service provided by Google to help us see how our website is used. In using Google Analytics information about your use of our website, including your IP address, may be transmitted to Google and stored on servers in the United States. Data collected by Google Analytics is used to analyse how frequently the same people revisit the Acumen website, how the website is found (from advertising or referring websites), and which pages are most frequently viewed. This information is combined with data from thousands of other users to create an overall picture of website use, and is not linked to any other information we store about you. We will ask for your permission for setting such cookies. For more information on how to manage cookies, including opt-out of performance cookies please visit: http://www.aboutcookies.org/Default.aspx?page=1
Some cookies that have been set on our websites are not related to Acumen or our partners. If you were to visit a page with content embedded from, for example, YouTube or Facebook, these service providers may set their own cookies on your web browser. We do not control the use of these cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party who originally set them. You should check the third party websites for more information about these cookies.
If you have any queries in relation to your data or if you would like to make a data access request please email us at email@example.com or write to us for the attention of the Data Protection Officer, Behaviour & Attitudes, Milltown House, Mount Saint Annes, Milltown, Dublin 6.
A guide to your rights is available on the website of the Data Protection Commissioner https://www.dataprotection.ie/ You are also further entitled to make a complaint to the Data Protection Commissioner –
Please note for any Data Access requests please complete our Data Access request form which you can download from the B&;A website here .
Data Access Request
We will require the following information so that we process your request:
1. Proof of identity
2. The type of research you participated in
- Online survey
Please specify Acumen Panel in your data access request.